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NOW Radio The BEST music across Scotland, NOW!
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NOW Extra The BEST music across Scotland.
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NOW Rock The BEST Rock music across Scotland, NOW!
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NOW Gold The BEST 60s & 70s music across Scotland.
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NOW Radio 80s The BEST from the 80s across Scotland.
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NOW Radio Dance The BEST Dance across Scotland
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NEW CUSTOMERS INCOMING
Advertising & Sponsorship
NEW EARS ACROSS SCOTLAND are WAITING
Radio advertising works by leveraging its broad reach, cost-effectiveness, and ability to create personal connections through audio, building brand awareness and driving action via repetition, targeted demographics (e.g., commuters), and imaginative “theater of the mind” storytelling, often influencing immediate or near-term purchases with strong ROI, especially when integrated with other media.
WHAT CAN NOW RADIO DO YOU YOU?
Partnering with NOW Radio offers your business an unparalleled gateway to the heart of the Scottish community, combining the trusted authority of local broadcasting with modern digital reach.
In an era where consumers crave authenticity, our platform allows your brand to cut through the noise by placing your message directly into the daily lives of a loyal, engaged audience from the Borders to the Highlands.
Whether you are looking to drive immediate footfall with high-impact airtime, build long-term brand equity through bespoke show sponsorships, or leverage our “Social Search” integrated campaigns, we provide tailored advertising solutions that deliver a measurable return on investment.
At NOW Radio, we don’t just play adverts; we tell your business’s story to the people who matter most.
SHOW SPONSOR
WEEKDAY Show Sponsor
Elevate your brand’s authority with a Show Sponsorship, providing the ultimate frequency to keep your business top-of-mind. With three premium credits played every hour, your message reaches listeners at the start, middle, and end of each hour, ensuring maximum visibility as they go about their daily routines. This consistent “branding” creates a powerful association between your business and the workday soundtrack, delivering 9 touchpoints per show that builds deep familiarity and trust with a captive, professional audience.
From
£3.60 per day
WEEKDAY Show Sponsor
Maximize your brand’s impact during the most relaxed part of the week with our Weekend Website Banner. By featuring your message on a website visited by our audience, you capture people when they are most receptive—whether they are out shopping, tackling DIY projects, or hitting the road for a getaway. This positioning ensures your business becomes a significant part of the weekend, building a positive, stress-free association with your brand during our audience’s most valued leisure time.
From
£2.70 per day
ADVERTS
ADVERTS
At NOW Radio, we believe that effective advertising shouldn’t be “one size fits all,” which is why our campaigns are entirely customizable to suit your specific goals and budget. Because every business has unique needs—whether you require a high-frequency burst for a weekend event or a long-term brand-building sponsorship—we don’t operate on a rigid, fixed-cost basis. Instead, we work closely with you to scale your investment, adjusting factors like airtime density, time-of-day targeting, and digital integration to ensure you get a bespoke package that delivers maximum impact for your specific spend.
From
On Request
ARE YOU READY?
Ready to become part of NOW Radio? Get in touch via our form below!
Find out more about how NOW Radio can promote your business to a highly engaged audience, by getting in touch using the form below:
MORE ABOUT RADIO
ALL RADIO LISTENING
50.1 million adults or 86% of the adult (15+) UK population tuned in to their selected radio stations each week in the third quarter of 2025. The total average number of weekly hours listened to radio for this Quarter is 1.0220 billion hours.
86% of the
population tune
in to radio
every week
AVERAGE HOURS PER LISTENER
On average, a listener tunes into 20.4 hours of Live Radio per week.
21% of Smart Speaker
users listen to radio
everyday via their device.
AVERAGE HOURS PER LISTENER
74% of weekly
listening hours
are consumed
digitally, 30% are
listened to
Online.
LISTENING VIA LOCATION
In an average week, the location of listening in terms of weekly reach % equals; in home 60%, in a vehicle (car/van/lorry) 58%, work/elsewhere 19%.
Share % (see chart) 62% in home, 25% in vehicle and 13% work/elsewhere
21% of Smart Speaker
users listen to radio
everyday via their device.
AVERAGE HOURS PER LISTENER
Across NOW Radio Group stations, NOW Radio Scotland, NOW Radio Gold, NOW Radio Rock, NOW Radio 80s and NOW Radio Extra, 1 Milion listnening hours over the last 12 months.
12 months from the 1st December 25 to 1st December 26